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RolaKimmerling Associates

RK HISPÁNICA

RK Hispánica is a unit of Rola Kimmerling Associates, Inc., a full service bilingual, bicultural 
advertising and marketing agency. The Core Management Team has been developing targeted, results-oriented and accountable communication campaigns since 1995.

The Hispanic population is the fastest-growing segment in the U.S. If you are not effectively marketing your product or service to this group, you might not be reaching over 45 million consumers with almost $1 trillion in buying power. RK Hispánica's goal is to identify your prime Hispanic prospects and reach them when they are most likely to buy from you. We identify the most effective traditional advertising venues and highly dependable digital and mobile technologies to craft actionable and measurable advertising and deliver it in the target's language of comfort.

Whether it's advertising on TV, Radio, Print, DM, Out-of-Home, Internet or hand-held devices, RK Hispánica works closely with you to ensure that your ad campaign delivers the results you desire.

For more information on how we can put our healthcare expertise to work for you, please contact Pamela Kimmerling Hoveling at 646-367-4815 or Rodd Rodriguez at 917-350-1818.

Our Capabilities:

DIRECTACTICS RESEARCH AND DATA MINING

Objective: To provide effective bilingual (English/Spanish) insights for our clients so that they can effectively communicate with the largest minority consumer segment in the U.S.

• Hispanic Consumer Research Surveys
• Bilingual Focus Groups & Mall Intercepts
• Bilingual Real-time Data Collection (Phone or Chat)
• Hispanic Market Information
• Hispanic Market Segmentation & Acculturation
• Hispanic Market Trends
• Hispanic Social & Behavioral Stats
• Hispanic-based Web Analytics

SERVICES

Multilingual Advertising
• Print
• Broadcast
• Web
• Events Marketing

Multilingual Sales Promotion
• Direct Mail
• Point-of-Sales
• Sales Incentive Programs

Bilingual Web Marketing (Powered by RK Interactive)
• Website Development
• Search Engine Optimization
• Ecommerce Solutions
• Email marketing Campaigns
• Live Chat Solutions

 

501 Fifth Avenue, 3rd Floor, New York, NY 10017 • Tel.: 646-367-4815 • Fax: 646-367-4901