If you want to propel profits and grow your company by marketing to Hispanics who account for nearly half of all the growth in the United States, there's never been a better opportunity than now.
Salsa is displacing ketchup and at the deli Latinos are ordering bagels and cream cheese in Spanish. From the President of the United States to the pop charts and the nightly news Spanish is spoken everywhere. Welcome to the USA in 2006 where you can eat, work, pray, shop and get medical care without speaking a word of English.
Latinos account for 14.7% of the U.S. population (about 43.5 million), 1 out of every 7 U.S. residents is Hispanic, with an estimated purchasing power of $634 billion. A market that's growing seven times faster than the non-Hispanic segment.Lists, media and the convergence of offline and online technologies that were previously overlooked in this market are now available to effectively reach U.S. Hispanics through direct marketing.
Little known facts about U.S. Hispanics and their response to direct marketing efforts:
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Hispanic prospects respond to direct marketing more than Anglos.
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According to recent studies, 40% of Hispanics say they receive only 10 mail pieces per year, whereas the overwhelming majority of general market households receive over 400 packages a year, and most of it is tossed.
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72% of Hispanic respondents say they always read their direct mail and 39% want more.
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Nearly 50% of this population ordered by phone or mail within the last year.
Source: Simmons Market Research.
