Our Mission

RK Hispánica Direct, a full-service, independent direct response advertising agency has been developing targeted, measurable and accountable campaigns aimed at the U.S. Hispanic market since 1995.

By employing the techniques of traditional direct response advertising, we make them an indispensable component of a client’s branding campaign. Here at RKHD we call this unique approach "Branding with Steroids." We have, in these challenging times, succeeded in making the advertising efforts of our clients work hard, be results-oriented and simply put: we’ve improved their bottom line.

Your message will be out there - but you’ll know what test offers, what programs worked and which were only marginal successes. You’ll also know what medium was a breakthrough and what market was a bust. We have extensive experience in creating and managing these kinds of programs and have done so for a distinguished roster of clients.

Our Capabilities

RK Hispánica Direct’s seasoned and bilingual staff of direct marketing professionals bring a clear understanding of the needs and aspirations of U.S. Latinos to our agency.

Strategic Planning
Marketing and Research
Media Planning and Placement
Creative Services, including Direct Mail, Print, TV, Radio and Out-of-home
Telemarketing Consulting Services
List Acquisition
Results Analysis
Website Development

Convergence of Offline and Online Promotions

[click here] to get to know our staff