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  Hispanic nonprofit Fundraising Marketing    
     

Hispanics and Nonprofits:
Meeting Your Donor Development Goals

Donor Development

Increasing a donor base is the life blood for any non-profit organization. In this economic climate, even maintaining those committed donors to continue supporting a cause takes innovative initiatives.  

Developing solicitations that will tug at the hearts and minds of the many U.S. Hispanic segments can be an even greater challenge. Hispanics as a culture do differ from the mainstream “American” culture.

The Culture

Hispanics are a culture of givers. They are constantly giving. Family is first and foremost. Children are revered, as are elders. Multigenerational households are not uncommon. Extended families often live in close proximity by choice.

In a culture where “family is first”-- they give to their family in big big ways — here and “at home.”

Hispanics give...

Money to those back home — in very large numbers           
Shelter to extended family and friends
Support to their local community
Support to their broader community
Support to their civic and cultural organizations

— and when they can’t give money they give time and attention in the form of volunteering
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