RolaKimmerling
Associates, Inc., a full-service, bilingual, bicultural
advertising
agency, has been developing targeted and accountable marketing campaigns
since 1988.
To serve our clients who wanted to tap into the fast growing U.S. Hispanic
market,
we launched RK Hispánica in 1995.
Our Unique Capabilities:
- In depth knowledge
of the extremely diverse and dynamic U.S. Hispanic market with all
of its nuances and intricacies.
- Extensive experience in the development
of targeted direct response initiatives across all media
- Targeting the
English dominant, Bilingual and Spanish-dominant segments as well
as the general market.
Our Approach to HIspanic Donor Development:
- Applying our unique combined knowledge base
to tap into the hearts and minds of U.S. Hispanics in order to motivate
them to support our clients' specific missions and causes.
- Developing,
executing and implementing communications that are culturally relevant
in terms of imagery, customs, themes, colloquialisms and language.
- Working
hand-in-hand with clients to provide turn-key donor development programs
that will set them apart from their competition in all market segments.
- Employing
innovative, cost-effective and results-driven promotions, ranging
from small projects to full-scale multichannel campaigns
Our Services:
- Strategic planning and research
- Campaign Development,
including creative concepts and production across all promotional
marketing channels including: Direct Mail, Print, Broadcast, Transit,
Out-of-Home, Online, Collateral, Publication and Logo Design, Website
Design and Promotions
- Media capabilities including research, planning,
placement, results-tracking, administration
- Community, grassroots and
event marketing
- Support services, including: focus groups, list
selection and acquisition, telemarketing, PR, promotions, printing,
lettershop coordination and supervision
For more information on how we can put our marketing expertise to work
for you, please contact Pamela Kimmerling Hoveling at 646-367-4815
|
|