RK ETHNICARE©
RK Ethnicare is a unit of Rola Kimmerling Associates, Inc., a full service, healthcare advertising and marketing resource. It’s Core Management Team counts with more than 100 years of hands-on experience in health and allied fields. The team understands the complex reality of healthcare marketing in an age of rapid change. Its medical marketing philosophy is driven by the idea that every communication venue should support your business objectives and strategies across both physical and virtual communities to generate maximum ROI.
At RK Ethnicare we use traditional and digital research to craft strategic campaigns targeting consumer and professional audiences from different cultural and linguistic backgrounds. We also provide advice to hospitals, clinics and HMOs working with multicultural consumers/patients. Our strategic advice is based on proven experience, sound insights, and the seamless integration of multicultural healthcare advertising, marketing and promotions – from research to execution to monitoring and evaluation.
Our core business is concentrates on creating and managing geolocal and national DTC programs. Our branding programs have resulted in distinctive corporate identities, consistent sales growth and quite often, market share leadership. Rather than being in the business of creating advertising, our clients think that we are in the business of creating value. That’s because from the beginning, RK Ethnicare’s principals established a goal of working directly with clients instead of delegating that responsibility to junior staffers. To this day, an agency principal always leads the account team for every client.
We believe that every healthcare client should have a knowledgeable agency partner. Specifically, a partner who gets up-to-speed quickly - with no steep learning curves - to supplement in-house expertise or provide guidance. That’s why we can execute marketing programs that communicate at the level, and in the language, of healthcare professionals, consumers/patients.
For more information on how we can put our healthcare expertise to work for you, please contact Pamela Kimmerling Hoveling at 646-367-4815 or Rodd Rodriguez at 917-350-1818.
Our Capabilities:
DIRECTACTICS RESEARCH AND DATA MINING
Objective:
To provide relevant and engaging health-centric interactions between our clients and their primary prospects –in both traditional and online venues–as well as point-of-care.
• Consumer/Patient Research Surveys
• Focus Groups & Clinical Intercepts
• Real-time Data Collection
• Health Market Information
• Health Market Segmentation
• Health Market Trends
• Social & Behavioral Stats
• Web-based Analytics
SERVICES
Objective:
Develop health-centric media plans driven by evidence-based objectives to deliver on agreed upon strategies, tactics and results.
Advertising
• Print
• Broadcast
• Web
• Professional and Consumer Media
Branding
• Competitive Research
• Brand name Development
Collateral (Professional and Consumer
• Professional (By Specialty)
• Consumer/Patient (By Disease or Condition)
Sales Promotion
• Direct Mail
• Point-of-Sales
• Sales Incentive Programs
• Trade Show Materials
Graphic Design
• Corporate Identity
• Logo Development
• Packaging Design
Web Marketing (Powered by RK Interactive)
• Website Development
• Search Engine Optimization
• Ecommerce Solutions
• Email marketing Campaigns
• Live Chat Solutions
501 Fifth Avenue, 3rd Floor, New York, NY 10017 • Tel.: 646-367-4815 • Fax: 646-367-4901